Coconut Avenue Launches Global Operations  

Chicago, Illinois - April 17, 2008

              Stephen Lesavich, PhD announces the launch of global operations of Coconut Avenue, Inc. (coconutavenue.com) a new publishing company with a unique approach to both the authors it promotes and the subject matter of its published works.  With a demand-first business model, Coconut Avenue's goad is to bring creative works dedicated to the growth of the soul, self-help and personal growth to the market more rapidly than conventional publishers who use distribution-first publishing model.

          According to Lesavich, "Nothing we do will be conventional.  We are an author-friendly company, providing generous royalties to our authors, and royalties that are typically higher than conventional publishers." Coconut Avenue's business model enables it to accept manuscripts, edit, put into a digital format, publish and print in a much shorter period of time than a traditional publishing model.  Using the on-demand printing technology, the books are printed and shipped rapidly (within 24-48 hours) of an order being placed.  Since books are only printed and shipped when an order is placed, no money is wasted on printing, storing and shipping hundreds of thousands of copies of a title, hoping it will eventually sell.

                 Coconut Avenue's resources are used instead to help train authors to promote and create demand for their own books and assist authors spreading their individual messages.  "This innovative approach to publishing enables Coconut Avenue to take risks with authors who write about subjects, such as metaphysics, intuition or the growth of the soul, that conventional publishers are either unable or unwilling to take a chance on," says Dr. Lesavich.

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Coconut Avenue Author Interviewed on WKOW-TV

 

Chicago, Illinois — August 2, 2010

 

   Coconut Avenue, Inc. (www.coconutavenue.com) is pleased to announce that Dottie Lessard (www.dottielessard.com) was interviewed about her new book on WKOW-TV in Madison, Wisconsin.  Dottie is competing in the National Kidney Federation (NKF) U.S. Transplant Games from July 30 until August 4, 2010, in Madison.

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Coconut Avenue Signs First Author

 

Chicago, Illinois - December 12, 2008

 

 

                 Coconut Avenue, Inc. is pleased to announce the signing of its very first author,  Ms. Dottie Lessard (www.dottielessard.com) to a publishing contract.    Dottie is a two-time organ transplant recipient, mother, writer, personal empowerment coach, motivational speaker and a professional athlete currently under contract with Nike.  Before her transplants, Dottie could not breathe or take more than a few steps without being physically exhausted.  Dottie speaks to audiences about "living with your limitations" and "challenging your challenges."

          

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Coconut Avenue Releases First Book

Chicago, Illinois - May 26, 2010

      

                    Coconut Avenue, Inc. (www.coconutavenue.com) is pleased to announce the official release information for Dottie Lessard's (www.dottielessard.com) new book:

         

SEVEN LETTERS THAT SAVED MY LIFE -

SEVEN PRINCIPLES THAT MADE IT HAPPEN

 

By Dottie Lessard

Official Release Information:

 

Official Release Date:               May 26, 2010

Hardcover ISBN:                       978-0-98010-400-4

Hardcover List Price:                $23.95 USD

E-Book ISBN:                             978-0-98010-401-1

E-Book List Price:                     $19.99 USD

Kindle ISBN:                               978-0-98010-402-8

Kindle List Price:                       $9.99 USD

 

Press Kit  Press Release-1  Press Release-2

 

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